The Different Keyword Search Results Between Overture and Wordtracker

The Different Keyword Search Results Between Overture and Wordtracker

Key word Choice is elementary to Search Motor marketing. Get the erroneous keywords and phrases your on the internet small business is doomed to fall short. Locate the right key terms and you will push masses of focused targeted traffic to your web site via the Research Engines.

There have been discussions in webmasters’ discussion boards why are the research question results of Overture so considerably distinctive than these of Wordtracker? For instance at the time of this producing a search query for the vital phrase ‘internet marketing’ yielded 342, 848 lookups for the last 60 times by Overture, and 2, 356 by Wordtracker. Now, which is a lot more precise?


It is a Pay out Per Click on Research Engine. According to Overture, its statistics of queries in prior months are compiled from its companions, which incorporate AltaVista, Yahoo, MSN Research, HotBot and All the World wide web. So the stats from Overture are broad primarily based mainly because it has a bigger network.

Its facts, however, has some drawbacks.

1. There is certainly no distinction between…

a. Singular and plural conditions.

You have to determine if surfers are hunting for the singular or plural type of the keyword.

b. Higher and lower case.

c. Human queries and automatic queries.

Queries by automated bid optimizers, situation and rating displays, connection reputation analyzers are registered as hits.

2. Replicate Queries

For example a particular person accomplishing a lookup for a particular vital phrase in Yahoo, and then in MSN would be registered as 2 hits.


It is a keyword generator and analyzer, and it does not have immediate access to the significant Look for Engines’ databases. Wordtracker receives a good deal of its analyzer knowledge from Meta-crawler and Dogpile, which are meta look for engines. Metacrawler and Dogpile lookup the main Research Engines like Google, Yahoo, MSN Look for and Inquire Jeeves, and retrieve the most effective outcomes.

The information of Wordtracker, primarily gathered from Metacrawler and Dogpile, represents only a little percentage of full searches on the Web.

Wordtracker has about 350 million lookups over an 8-7 days rolling cycle (Source: Research Motor Workshops Weblog, June 30, 2005). Now for some Maths. 350 million lookups over 56 days would give an ordinary of 6.25 million queries for each day. Google with a share of 36 for every cent of World-wide-web visitors (Source: comScore qSearch, July 2005), registers about 112 million of lookups per working day (Supply: Prime 10 checklist, Wordtracker). So in comparison to whole searches on the Web, Wordtracker represents only 2 per cent.

When Wordtracker returns zero question for a particular research phrase, it does not signify that no 1 searches for it on the World-wide-web.

On the other hand, with Wordtracker, automated queries are not additional to searches, and copy searches are eradicated. Singular and plural, upper case and lessen situation research phrases are distinguished other than for key terms wherever singular, plural, reduced or upper circumstance, are identical in meanings eg.’keyword’ and ‘keywords’.

Overture or Wordtracker?

For Overture the figures are inflated, whilst for Wordtracker they are below reported. Nevertheless, these are practical applications for search phrase study and assortment. Use these figures as guides, and not absolutes to make comparisons in your choice of crucial terms.

For illustration if key phrase phrase 1 has 10,000 lookups in Overture, and key word phrase 2 has 2000 searches, then it is noticeable that critical phrase 1 would bring in additional website traffic if your net web page is thoroughly optimized. But you should not hope 10,000 site visitors with critical phrase 1.

I have study on Webmasters’ message boards of individuals who experienced picked key terms primarily based on the promising amount of searches on Overture, optimized their net web site, and accomplished inside of the major 10 positions of significant Lookup Engines, still noticed pretty small traffic.

In my feeling, if you are comparing recognition among keywords and phrases or important phrases, Overture will do the work. If you are picking out key terms or key word phrases to commence an on line company, or promoting on Fork out Per Simply click engines, conventional knowledge would explain to you Wordtracker is a greater bet. It is much better to set decrease anticipations primarily based on decreased figures, and be pleasantly astonished when matters turned out or else.