Steps in the Website Development and Promotion Process

Steps in the Website Development and Promotion Process

Internet advancement is a web-site or a web application producing method. The most important techniques of the system are world wide web style, HTML coding, programming on the consumer and on the server facet and a net server configuration.

Stages of web site progress:

– design and style the web site (technical specification enhancement, layout an interface)
– produce the site strategy
– make web page layouts
– make multimedia elements
– HTML coding
– programming
– optimization
– screening
– release
– internet marketing (promotion)
– routine maintenance.

Some of this measures could be omitted or can be closely linked with each other.

Creation of complex specs

The venture supervisor is drafting the conditions of reference for professionals. Get the job done with the customer begins from filling the short in which the customer expresses his wishes concerning the visible presentation and framework of the web-site, details out faults in the aged edition of the site, provides competitors’ web sites examples.

The structure of major webpages of the site and product

The perform begins with the development of the design and style in the graphical editor. Designer creates one or much more style and design selections in accordance to the phrases of reference.

HTML coding

The authorized style is transmitted to HTML-coder, which “cuts” the graphic visuals into individual images. As a consequence, he results in a code that can be viewed by your browser. A normal web site will be applied as a template.


Then HTML-files are transferred to the programmer. The site can be programmed from scratch or just based mostly on some CMS (Written content administration technique).

Website positioning-optimization

Search engine optimisation-optimization is related with some modifications of the website. Website positioning-optimization starts with defining the semantic core. In this article you can determine this kind of keyword phrases that attract the most fascinated site visitors.


Screening is the last phase of growth. Detecting glitches will be on correction as extensive as they will not be removed.

Marketing and advertising

The World-wide-web advertising and marketing is the exercise of working with all traditional marketing features on the Online. It is impacting the standard things of marketing mix: a price tag, a product or service, a area and some advertising gross sales. The principal goal is to supply the most rewards from prospective website viewers.

Important elements of the World wide web internet marketing:

– a solution. Solutions that you are offering on the Web should have a respectable top quality. It competes not only with other web-sites, but also with regular outlets

– a price tag. Price ranges deemed to be decreased on the World wide web than in retailers because of to expense cost savings. Manage price ranges and compare them with competition on a regular basis

– a promotion. It is a set of steps to market a site or merchandise in the entire network. It features a massive arsenal of resources (look for motor optimization, contextual promoting, banner adverts, e-mail advertising, affiliative advertising, viral marketing and advertising, concealed advertising and marketing, interactive advertising and marketing, functioning with blogs and so on)

– a gross sales spot. A issue of sale is your internet site. The graphic structure, the web page usability and good quality of the processing of apps from the site are taking part in a very important job. Also shell out awareness to the speed of loading, function with payment devices, supply, buyer service prior to, in the course of and soon after the sale.

Soon after all this levels the site is putting on the provider’s server and a buyer viewing the completed job.